Altered Perception

Let’s crack open the celebrity endorsement nut for a moment, shall we?

Let’s say that Tiger Woods endorses Nike. Because Woods’ is so largely well known for his immaculte skill as a golfer, some consumers may have the altered perception that wearing Nikes could / would improve their golf game.

Whatever, if I happen to believe that what I wear on my feet is directly linked to my shoulder and arm joints and lean-through which all work towards the perfect golf swing, hey, it’s a free country last time I looked.

Let’s take another juicy bite out of Woods. The fact that Woods is so well-liked by the populace (correction post Woods’ trainwreck of a fallout and PR nightmare of the decade: at least he’s still like by at least one of his mistress(es), not so much prbably by his (soon-to-be ex?) wife), consumers might buy Nike for that simple fact alone, regardless of the shoes’ quality.

Suckers.

Everybody knows that Nike stands for corporate America, and if you REALLY want shoes that’ll stand the test of time, then Adidas or New Balance is the way to go. Not only are their shoes infinitely lighter and ergonomically more comfortable than Nike, they won’t break your bank when you buy ‘em. As well, they’re sweat-shop free – says so right on the label.

That being said, to be fair, they won’t improve your golf game the same way that wearing Nikes will.

Now that’s lookin’ through the rose-colored glasses of altered perception.